Best B2B food supply platforms in Saudi Arabia (2026)
B2B food supply platforms connect restaurants and baqalas with suppliers, or help suppliers take and process their customers' orders digitally.
Contents
In short
- 01MADAR: best for distributors and wholesalers whose orders arrive on WhatsApp, calls and paper
- 02Sary: best for baqalas and restaurants that buy from one wholesale marketplace and pay later
- 03Kaso: best for restaurant chains that manage purchasing for several branches
The Saudi market has two kinds of platforms: wholesale marketplaces that sell to restaurants and baqalas, and software that helps suppliers handle their orders. We compared seven platforms by who they serve, how ordering works and their published prices.
This list includes our own product, MADAR. Information comes from the platforms' official websites and app stores as of 26 October 2026. We earn no commission from any platform.
| Platform | For | Pricing | Best for |
|---|---|---|---|
| MADAROrder agent for suppliers | Food distributors and wholesalers | SAR 1 per order | Suppliers whose orders arrive on WhatsApp and calls |
| KasoProcurement software for restaurants and suppliers | Restaurants and F&B suppliers | Restaurants from AED 299 per branch a month | Restaurant chains with several branches |
| SaryWholesale marketplace | Baqalas, restaurants, cafés, SMEs | Not published | Baqalas that want to pay later and next-day delivery |
| MowaridiSupply marketplace | Hajj and catering kitchens in Makkah | Free for kitchens | Hajj kitchens in Makkah |
| PlatrawWholesaler selling directly | Restaurants, cafés and small businesses in Riyadh | Minimum order SAR 1,000 | Restaurants and cafés in Riyadh |
| OrdroMulti-supplier marketplace | Baqalas, restaurants, FMCG suppliers | Not published | Comparing prices across suppliers |
| Retailo HORECAWholesaler selling directly | Restaurants, hotels, cafés | Not published | Check coverage first |
01MADAR
MADAR is a Saudi company from Riyadh that works on the supplier side. A distributor's customers keep ordering the way they always have: a call, a WhatsApp message, a voice note, an email or a photo of a paper order. MADAR reads every order, matches it to the supplier's catalogue and the customer's prices, and puts it into the supplier's ERP.
MADAR is not a marketplace and sells no stock, so it suits a distributor who wants to serve existing customers, not a restaurant looking for a new supplier. Excel and CSV work today; direct links to Odoo, SAP Business One, Zoho, Qoyod and Foodics are planned.
What makes MADAR stand out
- Every channel in one inbox: phone calls, voicemail, WhatsApp, SMS, voice notes, email and photos of paper orders
- No app, no portal, no login for your customers. They order the way they always have
- Every order is checked before it reaches your ERP: products from your catalogue, prices from the customer's price list, quantities compared with last orders
- Understands Saudi Arabic, English and “same as Tuesday”, and learns each customer’s words
- When it isn't sure, it asks the customer or hands the order to your team
- Data on servers in Saudi Arabia, handled under the PDPL
- Most teams are live within days
MADAR pricing
SAR 1 per order you get. No setup fee, no base fee, no minimum, and a month without orders costs nothing.
02Kaso
Kaso is a Dubai platform founded in 2021 that serves both sides: restaurants with their purchasing, and F&B suppliers with taking orders. The company states 2,000+ suppliers and 5,000+ restaurants across MENA.
For suppliers, Kaso offers to capture orders 24/7 from email, WhatsApp, phone and web and sync them to the ERP, which makes it the closest to MADAR on this list. Its website is in English; we found no information on Arabic support.
What makes Kaso stand out
- Group purchasing for restaurants for better prices, with cashback and discounts
- All branches and all suppliers in one place
- Pay later for restaurants, while the supplier is paid upfront
- Orders from several channels, synced to the ERP
- Partnership with Foodics since January 2023
Kaso pricing
Restaurants from AED 299 per branch a month, with a 30-day free trial. Supplier pricing is not published.
03Sary
Sary is a Saudi wholesale marketplace founded in 2018. It connects baqalas, supermarkets, restaurants, cafés and small businesses with wholesalers and brands. Its website lists 30,000 products from more than 2,000 brands.
In April 2025 Sary merged with ShopUp into SILQ Group, and the Sary brand continues. The app is rated 4.0 on the Saudi App Store and 3.5 on Google Play.
What makes Sary stand out
- Pay up to 30 days after delivery
- Free next-day delivery, with a same-day option
- A POS system that tracks stock and reorders missing items automatically
- Team roles and price-change alerts
- Cash on delivery, mada or SADAD
Sary pricing
Not published on the website.
04Mowaridi
Mowaridi is a supply marketplace in Makkah for Hajj, catering and hospitality kitchens. It is backed by the Holy Makkah Municipality, runs on Sary's digital infrastructure and connects licensed kitchens, hotels and restaurants with local and international suppliers.
Its focus is Makkah and the Hajj season, so it suits these buyers more than distributors elsewhere in the Kingdom.
What makes Mowaridi stand out
- Suppliers verified to municipality standards
- High-volume ordering, with tracking of orders, documents and delivery
- Demand planning and requests for quotation
- Food traceability report
- Flexible payments
Mowaridi pricing
Free for kitchens. Supplier pricing is not published.
05Platraw
Platraw belongs to Favorite Dish Trading Co. in Riyadh and sells raw food supplies to restaurants, cafés, bakeries, groceries and hotels. It lists more than 3,000 products, with prices shown on the website.
Delivery is within Riyadh only, and the minimum order is SAR 1,000.
What makes Platraw stand out
- Delivery within 24 hours in one shipment
- Electronic invoice on your phone
- Several payment methods
- Smart chat in the app to create orders and find products
Platraw pricing
Product prices are published. Minimum order SAR 1,000 with free delivery.
06Ordro
Ordro is a multi-supplier marketplace from Jeddah that connects baqalas, restaurants and cafés with FMCG suppliers and distributors. Suppliers shown on its website include PRAN, Al Ain, Mezzan, Basamh, Emdad and Al Rashed.
The app is rated 3.8 on Google Play from 9 reviews.
What makes Ordro stand out
- Compare prices between suppliers
- One checkout for several suppliers
- Buy now, pay later
- For suppliers: a ready platform or full API integration
- Market insights for suppliers
Ordro pricing
Not published on the website.
07Retailo HORECA
Retailo was founded in Riyadh in 2020 as a wholesaler that sells and delivers its own stock. Its HORECA page serves restaurants, hotels, cafés and cafeterias.
Retailo's website now says it operates in the UAE, and the HORECA FAQ only mentions the UAE. Check coverage in your city before ordering.
What makes Retailo stand out
- Everything in one place: packaging, beverages, oil and ghee, staples, cleaning supplies
- Delivery within 24 hours
- Easy returns and exchanges
- Retailo Wallet
- Shariah-compliant credit buying, with no extra interest and no minimum order
Retailo pricing
Not published on the website.
How to choose the right supply platform
- Who you are
- A restaurant or baqala that buys, or a supplier that sells? Marketplaces are for buyers, software like MADAR is for suppliers.
- Order channels
- If your customers order on WhatsApp and by phone, pick a platform that reads those channels instead of asking them to install a new app.
- ERP link
- Ask which systems work today and which are only planned.
- Coverage
- Some platforms serve one city or one season.
- Payment
- Paying later matters to buyers. For suppliers, what matters is who carries the credit risk.
- Language
- Arabic and Saudi dialect for your customers and your team.
- Data
- Where is your data stored, and is it handled under the PDPL?
- Pricing
- A fixed monthly fee, a fee per order, or a margin on the goods.
FAQ
A wholesale marketplace, like Sary or Platraw, sells to restaurants and baqalas. Order software, like MADAR, works for the supplier: it takes the orders of their existing customers and puts them into their system.
MADAR reads orders from WhatsApp, calls, voice notes and photos and puts them into the ERP. Kaso also offers suppliers to capture orders from WhatsApp, email and phone.
Mowaridi is free for Hajj kitchens in Makkah. MADAR has no base fee: you pay SAR 1 per order only.
It varies: Kaso charges restaurants from AED 299 per branch a month, Platraw has a SAR 1,000 minimum order, and MADAR costs SAR 1 per order. Sary, Ordro and Retailo don't publish their prices.
